Hirschman, Heather

Heather Hirschman

Marketing Manager


  • Clemson University – Bachelor of Science, Management
  • Georgia State University – Master of Science, Sports Administration

Community Involvement

  • Wyndham Championship, Media Committee Chairman
  • Lawndale Baptist Church, Single Adults Leadership Team

Meet Heather

As Marketing Manager, Heather tells the Smith Leonard story by leading the firm’s marketing communications initiatives and community involvement. The Minnesota native who grew up in North Augusta, SC, came to the Triad in 2004. Locally her employers have included Guilford County Schools, Raycom Sports/Atlantic Coast Conference, UNC Greensboro, and D.H. Griffin Companies. She currently lives in Greensboro with her daughters, Ashley and Elizabeth. Outside of work, she enjoys spending time with her family and friends, singing in the choir, and assisting her neighbors and community.


  • Over 25 years of experience providing marketing and communications services to college athletics teams, educational institutions, non-profit organizations, and privately held companies
  • Specialties include event planning, brand management, content management, website management, graphic design
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